A highly technical segment, the auto segment has stringent demands of its labels with provision of technical information being the main label function. this segment requires labels to withstand extreme environmental conditions as well as contact with hazardous chemicals.
Automotive industry leaders strive to continuously achieve higher standards of comfort, safety, convenience and efficiency with their vehicles. To that end, the labels and adhesives used in automotive applications must reliably display critical information through extended use and under harsh conditions, as well as satisfy a range of specifications and compliance regulations.
Few labels have to withstand such demanding environments as automotive labels. Many of these labels must cope with conditions in the engine compartment, where temperature extremes and exposure to such liquids as brake fluid, engine oil and screen wash can compromise printed information, adhesives or both.